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"Every collection starts long before the first design." Creating a collection is not about designing products in isolation. It requires a clear direction, a customer, a structure, categories, and a timeline that turn inspiration into a coherent proposal. This webinar will teach you how to go from an initial idea to a collection that is ready to be developed.
Does this sound familiar?
— You have many ideas, but you don't know how to organize them.
— You design individual pieces that don't quite form a collection.
— You don't know how many products you need.
— You find it difficult to define categories and families.
— You don't know how to go from concept to product.
— You want to launch a brand, but you don't know how to structure its first collection.
In this webinar you will learn
— How to start a collection from a brand idea or positioning.
— How to define concept, customer, and opportunity.
— How to translate inspiration into categories.
— How to build product families.
— How to define key products, novelties, and continuities.
— How to create a balanced structure.
— How to organize development using a calendar.
— How to connect design, product, price, and market.
— What mistakes to avoid before starting to produce.
Who is it for?
— Fashion designers.
— Footwear and accessory designers.
— Design students.
— Entrepreneurs who want to launch a brand.
— Emerging brands.
— Product developers.
— Creative professionals who need to incorporate business structure.
Language of instruction: Spanish.
You will know how to transform an idea into a structured, coherent collection that is ready to move forward into development.