![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 565 161" xmlns="http://www.w3.org/2000/svg"><g d="M 0 0 L 565 0 L 565 161 L 0 161 Z M 527.687 56.927 C 515.255 44.339 514.252 38.95 514.252 33.56 C 514.252 25.769 520.269 20.38 528.689 20.38 C 537.914 20.38 544.338 26.57 544.338 35.558 L 544.338 37.753 L 565 34.361 C 565 15.386 551.159 0 529.096 0 C 510.544 0 496.702 10.995 493.117 26.824 C 489.597 12.88 477.771 3.59 461.905 3.59 L 414.365 3.59 L 414.365 122.333 L 386.096 3.599 L 361.223 3.599 L 332.973 122.248 L 309.88 122.248 L 309.88 3.599 L 287.42 3.599 L 287.42 61.1 C 281.696 26.316 251.942 0.396 215.215 0.396 C 180.702 0.396 152.414 23.065 144.211 54.439 C 136.018 23.065 107.759 0.396 73.406 0.396 C 32.29 0.396 0 32.562 0 73.31 C 0 114.06 32.29 146.414 73.406 146.414 C 78.421 146.414 83.038 146.018 87.844 145.02 L 94.059 161 L 114.722 155.008 L 108.099 138.03 C 125.819 128.674 139.027 112.242 144.202 92.268 C 152.404 123.756 180.683 146.415 215.196 146.415 C 251.923 146.415 281.686 120.496 287.401 85.578 L 287.401 143.419 L 350.58 143.419 L 356.796 116.058 L 390.495 116.058 L 396.711 143.419 L 451.868 143.419 C 470.572 143.419 485.567 135.571 493.647 122.832 C 497.743 136.795 510.212 147.018 528.084 147.018 C 549.749 147.018 564.991 131.839 564.991 111.865 C 564.991 100.484 560.175 90.892 545.936 75.912 L 527.687 56.936 L 527.687 56.926 Z M 99.887 117.255 L 92.063 97.28 L 71.401 103.273 L 79.622 124.443 C 77.815 124.641 75.611 124.839 73.406 124.839 C 45.326 124.839 23.264 102.067 23.264 73.302 C 23.264 44.537 45.327 21.962 73.406 21.962 C 101.486 21.962 123.35 44.537 123.35 73.302 C 123.35 92.079 113.927 108.257 99.887 117.245 Z M 215.215 124.839 C 187.135 124.839 165.072 102.067 165.072 73.302 C 165.072 44.537 187.135 21.962 215.215 21.962 C 243.294 21.962 265.158 44.537 265.158 73.302 C 265.158 102.067 243.096 124.839 215.215 124.839 Z M 361.422 94.878 L 373.655 40.344 L 385.888 94.878 Z M 436.834 24.77 L 456.693 24.77 C 465.52 24.77 470.931 30.564 470.931 39.75 C 470.931 48.937 465.52 54.731 456.693 54.731 L 436.834 54.731 Z M 446.664 123.247 L 436.834 123.247 L 436.834 75.902 L 446.664 75.902 C 465.321 75.902 476.948 85.088 476.948 99.475 C 476.948 113.863 465.311 123.247 446.664 123.247 Z M 528.491 126.441 C 519.266 126.441 512.843 120.251 512.843 111.262 L 512.843 109.067 L 498.642 111.404 C 499.664 107.607 500.212 103.546 500.212 99.278 C 500.212 83.496 492.795 70.513 480.761 63.126 C 486.844 59.037 491.423 52.187 493.287 43.972 C 495.368 51.971 500.666 60.196 511.244 71.314 L 529.494 89.894 C 541.925 102.481 542.928 108.068 542.928 113.26 C 542.928 121.051 536.911 126.441 528.491 126.441 Z" fill="transparent" height="161px" id="L_SbSArBo" width="565px"><path d="M 0 0 L 565 0 L 565 161 L 0 161 Z" fill="transparent" height="161px" id="pGg6ssHnp" width="565px"/><path d="M 527.687 56.927 C 515.255 44.339 514.252 38.95 514.252 33.56 C 514.252 25.769 520.269 20.38 528.689 20.38 C 537.914 20.38 544.338 26.57 544.338 35.558 L 544.338 37.753 L 565 34.361 C 565 15.386 551.159 0 529.096 0 C 510.544 0 496.702 10.995 493.117 26.824 C 489.597 12.88 477.771 3.59 461.905 3.59 L 414.365 3.59 L 414.365 122.333 L 386.096 3.599 L 361.223 3.599 L 332.973 122.248 L 309.88 122.248 L 309.88 3.599 L 287.42 3.599 L 287.42 61.1 C 281.696 26.316 251.942 0.396 215.215 0.396 C 180.702 0.396 152.414 23.065 144.211 54.439 C 136.018 23.065 107.759 0.396 73.406 0.396 C 32.29 0.396 0 32.562 0 73.31 C 0 114.06 32.29 146.414 73.406 146.414 C 78.421 146.414 83.038 146.018 87.844 145.02 L 94.059 161 L 114.722 155.008 L 108.099 138.03 C 125.819 128.674 139.027 112.242 144.202 92.268 C 152.404 123.756 180.683 146.415 215.196 146.415 C 251.923 146.415 281.686 120.496 287.401 85.578 L 287.401 143.419 L 350.58 143.419 L 356.796 116.058 L 390.495 116.058 L 396.711 143.419 L 451.868 143.419 C 470.572 143.419 485.567 135.571 493.647 122.832 C 497.743 136.795 510.212 147.018 528.084 147.018 C 549.749 147.018 564.991 131.839 564.991 111.865 C 564.991 100.484 560.175 90.892 545.936 75.912 L 527.687 56.936 L 527.687 56.926 Z M 99.887 117.255 L 92.063 97.28 L 71.401 103.273 L 79.622 124.443 C 77.815 124.641 75.611 124.839 73.406 124.839 C 45.326 124.839 23.264 102.067 23.264 73.302 C 23.264 44.537 45.327 21.962 73.406 21.962 C 101.486 21.962 123.35 44.537 123.35 73.302 C 123.35 92.079 113.927 108.257 99.887 117.245 Z M 215.215 124.839 C 187.135 124.839 165.072 102.067 165.072 73.302 C 165.072 44.537 187.135 21.962 215.215 21.962 C 243.294 21.962 265.158 44.537 265.158 73.302 C 265.158 102.067 243.096 124.839 215.215 124.839 Z M 361.422 94.878 L 373.655 40.344 L 385.888 94.878 Z M 436.834 24.77 L 456.693 24.77 C 465.52 24.77 470.931 30.564 470.931 39.75 C 470.931 48.937 465.52 54.731 456.693 54.731 L 436.834 54.731 Z M 446.664 123.247 L 436.834 123.247 L 436.834 75.902 L 446.664 75.902 C 465.321 75.902 476.948 85.088 476.948 99.475 C 476.948 113.863 465.311 123.247 446.664 123.247 Z M 528.491 126.441 C 519.266 126.441 512.843 120.251 512.843 111.262 L 512.843 109.067 L 498.642 111.404 C 499.664 107.607 500.212 103.546 500.212 99.278 C 500.212 83.496 492.795 70.513 480.761 63.126 C 486.844 59.037 491.423 52.187 493.287 43.972 C 495.368 51.971 500.666 60.196 511.244 71.314 L 529.494 89.894 C 541.925 102.481 542.928 108.068 542.928 113.26 C 542.928 121.051 536.911 126.441 528.491 126.441 Z" fill="rgb(0, 0, 0)" height="161px" id="EIJMAtYvs" width="565px"/></g></svg>)
Trend analysis case study
Does this sound familiar?
—You constantly consume trend information, but you don't know what is truly relevant.
—You save hundreds of references and struggle to turn them into a clear direction.
—You don't know how to differentiate an emerging signal from a passing fad.
—You struggle to translate trends into a commercial product.
—You want to learn how to observe runways, retail, social media, and consumers with a professional eye.
—You need to build better arguments to defend your product decisions.
In this webinar you will learn
—Where to detect relevant trends and signals.
—How to read runways beyond aesthetics.
—How to analyze retail, street style, social media, and consumer behavior.
—Difference between macrotrends, trends, and microtrends.
—How to identify emerging signals.
—How to filter trends according to brand DNA and customer.
—How to translate a trend into categories, product, color, materials, and details.
—How to turn information into Product Insights.
—How to avoid copying trends and use them as a strategic tool.
Who is it for?
—Designers.
—Product Managers.
—Buyers.
—Merchandisers.
—Founders and emerging brands.
—Creative teams.
—Fashion professionals who want to develop criteria for interpreting trends.
Language of instruction: Spanish.
