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"Having a good product is not enough. You have to know how much, when, and for whom." Merchandising turns product strategy into concrete decisions regarding assortment, pricing, depth, stock, and performance. It is the discipline that connects the collection with what actually happens in the market. This webinar will help you understand how to analyze a collection and turn commercial data into product decisions.
Does this sound familiar?
— You don't know the difference between buying, merchandising, and product management.
— You have a product, but not a clear assortment structure.
— You buy too much of some references and too little of others.
— You find it difficult to interpret rotation, sell-through, or coverage.
— You don't know how to react to sales.
— You want to understand how a collection is managed once it is on the market.
— You have data, but you don't know what decisions to make with it.
In this webinar you will learn
— What fashion merchandising is.
— What role it plays within a company.
— How an assortment is built and balanced.
— How category, price, depth, and channel are connected.
— What sell-through, turnover, coverage, and margin mean.
— How to detect winning products and problematic references.
— How to make reorder, adjustment, or exit decisions.
— How the buyer, merchandiser, and product manager work together.
— How to convert commercial information into product decisions.
— What capabilities a merchandising profile needs.
Who is it for?
— Buyers and assistant buyers.
— Product managers.
— Commercial teams.
— Retail professionals.
— Ecommerce professionals.
— Founders and brand managers.
— Designers who want to understand product performance.
— People who want to specialize in merchandising.
Language of instruction: Spanish.
You will know how to interpret the performance of a collection and convert the data into clearer product, stock, and business decisions.