The province of Alicante is one of the most important footwear ecosystems in Europe. Factories, product development, materials, sourcing, industrialization, and international brands co-exist within a single network that has operate, for years, almost invisibly to a large part of the industry. This immersive program is designed to experience footwear from the inside: to understand how a collection is actually built, how factories work, how decisions are made, and how creativity, product, and industry connect in the real world. Because today, understanding product also means understanding the system that supports it.