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"El producto no termina cuando se diseña. Empieza cuando se gestiona.”
Buying y Merchandising conectan estrategia, producto, datos y mercado para transformar una colección en resultados. Este programa desarrolla las capacidades necesarias para analizar, planificar y optimizar surtidos desde una visión comercial y estratégica.
Durante este Guided Program veremos:
— Fashion Buying.
— Merchandising.
— Open-to-Buy (OTB).
— Range Planning.
— Sell-through.
— Stock & Cobertura.
— Pricing.
— KPIs comerciales.
— Reposición.
— Estrategias de rentabilidad.
— Toma de decisiones basada en datos.
¿Para quién es?
— Product Managers.
— Buyers.
— Merchandisers.
— Diseñadores.
— Founders.
— Responsables de Retail.
— Profesionales que quieren evolucionar hacia posiciones de gestión.
Idioma en el que se imparte: Castellano.
399€ IVA incluido
Después de este programa comprenderás cómo funciona una empresa de moda y desarrollarás una visión global para tomar decisiones con mayor criterio.
